Investment in advertising as a new instrument of capital
Abstract
Result of the process of globalization, the relationship between investment and spending on advertising has deepened in recent years, the economic competition increases, becoming more wild growing openness and therefore profit margins are reduced; This obliges the employer to seek new survival strategies and if it is possible, to implement policiesto increase profits. This paper shows how investment in advertising is a survival strategy and this is not better mechanism for the increase in corporate profits, even if perceived as an optimal strategy.
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