Honey marketing in the municipality Espita, Yucatan

Abstract

The study seeking to analyze the relationship between commercial actors  involved in the marketing of honey in the municipality of Espita, Yucatán  and the power of negotiation and commercial gain obtained in this  productive activity. The work was based on a design of transectional type  checking in its correlational variant applying the techniques of literature  review, survey of beekeepers, census to Collection Centers and key informants  interviewing. The analysis of the results is based in the commercialization  theory of Caldentey (2004) and in the theory of the market proposed  by Stamer (1999) and Haag and Soto (1984). Concludes that the  analyzed relationship is disadvantageous for the beekeeper, since the  structure oligopsonica of the collection centers that are involved in the  process of commercialization of honey in the municipality of Espita gives  as result that the power of the purchase price fixing it to these commercial  intermediaries, and thereby the bargaining power, and that the marketing  of honey is not a dynamic process or beneficial for the producer, this has  the greater expenditure of resources, time and labor in production while  intermediaries only buy and mobilize in short tim