Estrategias para la sostenibilidad en el contexto de la (bio)economía creativa: evidencia de Belém (PA), Brasil

Abstract

This study aims to identify and analyze sustainability strategies adopted by creative economy organizations located on Combu Island in Belém de Pará within the broader context of the Amazonian Bioeconomy. The theoretical framework is based on the Natural Resource-Based View (NRBV) and the sustainability strategies framework. A qualitative, exploratory, and applied case study approach was adopted. Data collection involved on-site observations, interviews with local entrepreneurs, and document analysis. The data were processed using thematic content analysis, focusing on 11 emergent sustainability strategies. The identified strategies were categorized as basic or intermediate, including organic cultivation, artisanal production, social technologies, short supply chains, biocultural tourism, and revenue diversification. These strategies articulate integrative, collaborative, and relational capabilities, contributing to the creation of environmental, social, and economic value. The study proposes advancing the NRBV framework toward a Sustainable Resource-Based View, integrating cultural, institutional, and epistemic dimensions that transcend the traditional Triple Bottom Line (TBL) model. The research demonstrates that small enterprises can effectively implement sustainability strategies, contributing to a more just and resilient creative bioeconomy in the Amazon. It calls for expanding NRBV theory to address the complexities of

sustainability in the Global South.

sustainability in the Global South.